The Sport of Search-Engine-Optimisation

For those of you who aren't clients as yet, search engine optimisation is one of the many services we offer. Recently we launched our new Central Coast Australia project which has not yet appeared on Google. Naturally, this has prompted a number of clients to ask when we will appear.

To be honest, search engine optimisation isn't a science it's a sport. In saying this I mean that there is no one answer as to how to make your site rank well other than to apply the key rules and make sure you don't do anything to upset the major search engines. The first step for any search engine strategy is to be indexed, after which you can then start to make your way up the rankings.

Essentially, this is what we're currently seeing with the Central Coast project. As the site is only two weeks old, Google has not yet visited the new web site and uploaded it to the search engine's index. We expect Google will revisit the web site sometime during the first week of March resulting in Central Coast Australia appearing in the Google search results soon after.

Once in Google, the web site should then start to climb up the Google rankings where we expect it will finish in the top couple of results for our key terms. If you are considering taking an advanced listing on the directory, please remember that we operate on a first in best dressed basis.